I created 3 “pillars” of content for Daina’s Instagram feed, direct marketing (press, product, etc), educational (graphics, studies, articles about the science behind probiotics and kombucha), and personal (family photos, travel, etc). This was a graphic I conceived of and designed based on facts and research shared with me from Daina and the Healthade teams. I made it moving so it would be considered a reel and have more potential reach, as well as diversify the content on her grid, which was largely photos, carousels, and graphics.