This video gathered 2.3M total spend views over a 7 day period. Overall, the spend (which I was social strategy lead for) drove 3.5k HBOMax subscriptions with a 31% lower CPA than the US HBOMax target on average in 2024.
This wearable shark blanket video racked up over 1M views in it’s first week organically on Instagram alone. It was our second best selling product across factual categories at WBD in Summer 2024.
The best performing asset across 23 individual assets for the Shark Week 2024 paid spend; with over 9.5M views, an 11.31 second average watch time, and a 62% VCR (video completion rate) in just 1 week.
This remote control shark toy video garnered over 1M views in it’s first week organically on Instagram alone. It was our best selling commerce product across factual categories at WBD in Summer 2024.
Inspired by a TikTok trend, I wanted to lean into the seemingly universal experience of all survivalists on Naked and Afraid, they go in excited and ready to tackle any challenge, and after a few days, reality hits. Fans often ask questions about how survivalists take care of their hygiene, so this video riffs on both of those themes.
Tony Beets is a CHARACTER and the Gold Rush fans love him for it. I thought it would be fun to play with his ornery disposition and make a video with similar themes as the trend of “We had our Gen Z Intern make this video. I wrote a creative brief for the production company to shoot on location outlining several popular Gen Z phrases and have him guess their meaning. The result was pure Tony Beets and a great extension of brand storytelling for the Gold Rush franchise.
Commerce video made in partnership with creator Ryan Wilkes featuring detachable lenses for your phone’s camera. Ryan demonstrates how to take professional quality photos with your phone.
Commerce video I wrote, shot, and produced for one of Discovery Channel’s top TV franchise’s Naked and Afraid. This “hands & pans” style video features 3 multipurpose survival tools that would be useful for any level of survivalist or Naked and Afraid fan.
Riffing on Day in the Life videos popular on TikTok, I collaborated with talent from the show to create this. I wrote the script, creative brief, and shooting instructions for talent to self-shoot, managed post-production, and ultimately posting across Discovery and Naked and Afraid’s socials. Garnering over 1M views across platforms, it performed particularly well on Facebook Reels.
Creative brief written by me and the video was produced by me. I worked with Jolly Good Ginger to select an aligned clip from Survive the Raft (TV show) that would resonate with his 5M+ audience on TikTok. He shot this and we did a collab post on Discovery and Jolly Good Ginger profiles to activate his audience and encourage them to watch the show in real time.
Conceived and produced by me, this video was used to promote the season 4 premiere of Mystery at Blind Frog Ranch on Discovery as a paid spend placement across TikTok and Snapchat. I requested the footage from the production company and then created an impactful story putting the viewer in the shoes of Chad (one of the owners of the ranch) as he explores a cave on the ranch, and goes further and further into the mysteries and dangers hidden there.
