Conceived of and produced by me, I wrote the creative brief for the production company to shoot on set, asking the survivalists for Discovery’s NAA XL what were the animal threats they were most concerned for during their 40 days in Colombia. With the footage we received, we created this video, enhanced with fun SFX as well as pop up graphics and quick cuts to keep a viewers attention. Overall, the social native design of this, and 2 other paid social placements for this spend, outperformed all promo placements in the spend, reaching 35% more people and households and costing 67% less per Thruplay vs standard marketing promos/trailers.