Tony Beets is a CHARACTER and the Gold Rush fans love him for it. I thought it would be fun to play with his ornery disposition and make a video with similar themes as the trend of “We had our Gen Z Intern make this video. I wrote a creative brief for the production company to shoot on location outlining several popular Gen Z phrases and have him guess their meaning. The result was pure Tony Beets and a great extension of brand storytelling for the Gold Rush franchise.