Creative brief written by me and the video was produced by me. I worked with Jolly Good Ginger to select an aligned clip from Survive the Raft (TV show) that would resonate with his 5M+ audience on TikTok. He shot this and we did a collab post on Discovery and Jolly Good Ginger profiles to activate his audience and encourage them to watch the show in real time.
Riffing on Day in the Life videos popular on TikTok, I collaborated with talent from the show to create this. I wrote the script, creative brief, and shooting instructions for talent to self-shoot, managed post-production, and ultimately posting across Discovery and Naked and Afraid’s socials. Garnering over 1M views across platforms, it performed particularly well on Facebook Reels.